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Southeast Event Centre

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Southeast Event Centre

Fuelled by Pork

Why
Sponsor the SEC?

The Southeast Event Centre serves as the premier multi-use facility for Steinbach and the surrounding Southeast region of Manitoba. Home to the Steinbach Pistons of the Manitoba Junior Hockey League, the SEC hosts hundreds of events annually — from professional hockey games and concerts to trade shows, banquets, craft markets, and community gatherings. With its state-of-the-art facilities and central location, the SEC is the heart of Southeast Manitoba's community life.

23
Digital screens throughout the building
300+
Premium club seats
6
Luxury suites
12
Dressing rooms
5
Parking lots

"You will be reaching your community right where they're at — in a place that belongs to all of us."

Southeast Event Centre

Sponsorship
Opportunities

From concerts to trade shows, to craft sales, to banquets, and sporting events, whoever is in the bowl will know that your company is a part of supporting our community. Your support will also help the Centre continue to be a thriving hub of activity in the heart of the Southeast.

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App 8 Food Ordering App sponsorship opportunity at the Southeast Event Centre

App 8 Food Ordering App

Year 1: $8,500 | Years 2–5: $6,500 annually (5-year commitment)

App 8 is a premium in-venue food ordering platform that puts your brand front and centre across the most coveted areas of the Southeast Event Centre — from luxury suites to premium zones — connecting your message with hungry fans at every order.

  • Large branded signs in all 6 luxury suites
  • Individual branded stickers on 300+ club seat armrests
  • Oversized signage in high-traffic premium zones
  • Social media amplification with branded content across digital platforms
  • Brand integration with every food order placed through the app
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Arena Bowl Signage sponsorship opportunity at the Southeast Event Centre

Arena Bowl Signage

$6,000 annually for a 5-year term, plus one-time production cost of $850

Your company's name on a permanent sign right beside one of the SEC's Jumbotrons — one of the most viewed spots in the arena. Visible at every hockey game, concert, trade show, banquet, and sporting event held in the bowl.

  • Permanent signage adjacent to a Jumbotron — the most-viewed spot in the arena
  • Visibility at all arena bowl events: hockey, concerts, trade shows, banquets
  • Reach thousands of community members at every event
  • Association with a landmark community hub in the heart of the Southeast
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Bulkhead Sponsorship sponsorship opportunity at the Southeast Event Centre

Bulkhead Sponsorship

$20,000 annually for a 5-year term, plus cost of production

Naming rights to a section of the Bulkhead — the premier advertising location above the Premium Suites of the arena bowl. Never removed, never covered. The most unmissable signage in the building.

  • Naming rights to a section of the arena bowl bulkhead
  • Premier location above Premium Suites — never removed or covered
  • Visible at every arena event: hockey, concerts, trade shows, banquets, sporting events
  • Recognised as a key pillar in making the Centre possible
  • Reach thousands of community members throughout the entire season
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Charging Station Sponsorship sponsorship opportunity at the Southeast Event Centre

Charging Station Sponsorship

$7,500 annually for a 5-year term, plus one-time cost to wrap in your branding

Naming rights to 4 ChargerGoGo charging stations throughout the SEC — 2 full-size units with exclusive advertising screens (Atrium + Concourse) and 2 portable tabletop units in the Premium Area. Wrap them in your branding.

  • Naming rights to all 4 charging stations throughout the building
  • Exclusive advertising screen on each full-size unit (Atrium and Concourse)
  • 2 portable tabletop chargers in the Premium Area — moveable for any event
  • Wrap all units in your branding (same brand or mixed)
  • High-engagement placement — guests actively seek out charging stations
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Digital Advertising sponsorship opportunity at the Southeast Event Centre

Digital Advertising

$3,000 annually (ongoing term with auto-renew). Optional content creation: Video/Animated Ad $250 | Still Ad $150

Be seen by everyone who walks through the doors of the SEC with your ad playing on all 23 screens throughout the building — including Arena Concourse and the Jumbotrons. Your 10-second commercial runs once every 5 minutes.

  • Ad runs on all 23 screens including Arena Concourse and Jumbotrons
  • 10-second spot airing once every 5 minutes
  • Only 30 spots available — limited exclusivity
  • Commercial can be still image, animated, or video
  • Optional content creation available through design partner Homefield
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Dressing Room Sponsorship sponsorship opportunity at the Southeast Event Centre

Dressing Room Sponsorship

$3,000–$7,500 annually (depending on room) for a 5-year term, plus one-time signage cost. Gymnasium change rooms available as a pair for $6,000 annually.

Sponsor one of 12 dressing rooms at the SEC — 10 for the arena, 2 in the gymnasium. Your name will be seen by athletes, performers, and passers-by, and included in all way-finding signage on the Atrium screens.

  • Naming rights to your chosen dressing room
  • Included in all way-finding signage on Atrium screens
  • Visibility to athletes, teams, performers, and hallway traffic
  • Association with Eastman Selects AAA hockey and MJHL Pistons
  • Opportunity to inspire young athletes who dream of playing at the professional level
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Elevator Signage sponsorship opportunity at the Southeast Event Centre

Elevator Signage

$8,000/yr · 5-year term · all 7 doors

Position your company at the heart of the Southeast's premier gathering destination. With advertising placements on elevator doors throughout the facility, your brand will be seen by thousands of visitors across a wide range of events and experiences.

  • Main Floor Atrium — adjacent to Forum & Bistro restaurant
  • Second Level — entrance to the Main Arena Bowl concourse
  • Main Concourse — elevator leading to the Media Suites
  • Sky Suite level — RBC Sky Suite and Sky Suite West
  • Steinbach Auto Dealers Premium Lounge
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Exclusive Ice Level Suite Naming Rights sponsorship opportunity at the Southeast Event Centre

Exclusive Ice Level Suite Naming Rights

$15,000 per year for a 5-year term, plus one-time signage production and installation

The most viewable suite in the SEC — located right behind the east net at ice level. Host up to 20 fans per Pistons game in an all-inclusive experience with food, private bar, and dedicated staff. Your brand is synonymous with this one-of-a-kind space.

  • Exclusive naming rights to the only ice-level suite at the SEC
  • Your brand seen by every person in the building during Pistons games
  • Capacity for up to 20 fans per game in an all-inclusive VIP experience
  • All-inclusive food and beverage program with private bar and buffet service
  • Dedicated serving staff and table seating on a raised platform
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Outdoor Rink Sponsorship sponsorship opportunity at the Southeast Event Centre

Outdoor Rink Sponsorship

$10,000 annually for a 5-year term, plus one-time cost of signage

Brand the SEC's outdoor rink and be seen by thousands of community members year-round. Even from the road, your sponsorship is visible — making you part of the entire community complex and its year-round activity.

  • Naming rights and extensive branding of the outdoor rink facility
  • Year-round visibility — the rink is used across all seasons
  • Visible from the road to all passersby and the surrounding community
  • Branding opportunity across a large, highly visible outdoor space
  • Association with a beloved community gathering space for all ages
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Parking Lot Sponsorship sponsorship opportunity at the Southeast Event Centre

Parking Lot Sponsorship

Year 1: Approx. $4,000–$5,000 (cost of manufacturing, banners & installation) | Years 2–6: $4,000–$5,000 annually for a 5-year term

Name one of five parking lots at the SEC with specially designed flags on the poles. Your brand greets every guest before they even enter the building — visible to everyone who drives by, parks, or enters the Southeast Event Centre.

  • Exclusive naming rights and flag-pole branding for your chosen parking lot
  • Visible to all who drive by, park, or enter the building
  • Guests identify their parking spot by your company name
  • High-frequency impressions at every event, every visit
  • Prominent outdoor presence on a landmark community facility
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Sky Suite West Naming Rights sponsorship opportunity at the Southeast Event Centre

Sky Suite West Naming Rights

$15,000 annually for a 5-year term, plus a one-time production cost

Featured inside the West Suite next to the Media Suites, your brand will be visible to thousands in one of our premium locations for advertising within the building. Engage with colleagues or host clients, bring the family to watch the game, and get a bird's eye view of events in the bowl.

  • Naming rights to the exclusive Sky Suite West space
  • Premium placement inside the West Suite, next to the Media Suites
  • Visible year-round to the entire arena bowl
  • 2 free events — sport or otherwise — to use as you see fit
  • Association with a unique and exceptional space in the Centre
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Stairs Sponsorship sponsorship opportunity at the Southeast Event Centre

Stairs Sponsorship

P1: $7,500/yr (5-yr term) + $2,660 production | P2: $6,500/yr + $3,220 production | P3: $7,500/yr + $3,220 production | Club Section: $6,500/yr + $1,960 production

Naming rights to an entire staircase section of the arena bowl — branding on every stair, visible at hockey games, concerts, trade shows, and every bowl event. Four sections available, two of which are already sold.

  • Naming rights to your chosen staircase section of the arena bowl
  • Branding on every individual stair — high-frequency impressions at every event
  • Visible at all bowl events: hockey, concerts, trade shows, craft sales, banquets
  • Recognised as a key partner in making the Centre possible
  • Reach thousands of community members throughout the entire season
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T.G. Smith Wall Ad Sponsorship sponsorship opportunity at the Southeast Event Centre

T.G. Smith Wall Ad Sponsorship

$1,350 annually for a 5-year term, plus a one-time production cost

Put your business in front of thousands of local families by advertising on the walls of the T.G. Smith Centre. Your brand gains year-round exposure to participants and spectators attending minor hockey, ringette, figure skating, and other community activities.

  • Year-round wall advertising inside the T.G. Smith Centre
  • Seen by minor hockey, ringette and figure skating families
  • Continued exposure during the SEC Garage Sale Marketplace each spring
  • Visible throughout the busy pickleball season
  • Helps keep the second ice surface active for future generations
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Volunteer Program Sponsorship sponsorship opportunity at the Southeast Event Centre

Volunteer Program Sponsorship

$5,000 annually for a 5-year term, plus a one-time production cost

Sponsor our volunteer crew and be seen by the community at every game or concert that takes place in our facility. By placing your logo on our volunteer vests, your business will be visible alongside the dedicated people who help bring our community together.

  • Your logo on all volunteer vests
  • Worn at roughly 30 Pistons games plus playoffs and 12 additional event nights
  • Logo on all "stop during play" signs
  • Game-day announcement and commercial shout-out
  • Volunteer of the Month feature on social media
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Gather Here. Play More. Grow Together.